![]() With any luck, you'll get a few thousand views from the initial set, and then a few thousand more from the smaller channels on the second push. Feel free to try some of the big channels at this point as well. Shotgun requests out to them and be prepared to work a bit communicating to all of them. Large numbers of small channels will help. Mention that you're willing to give near exclusive (only a handful of videos) coverage to their channel or something similar to entice them as one of the only channels.Īfter you've lined up up to half a dozen that will have videos up on launch day, start planning a post launch push. Pick out a few medium sized channels and shoot them an email before your game is out. (If you give a YouTuber a teaser trailer with no in-game footage, you're going to get laughed at behind closed doors) Make a video that has gameplay in it that features some of the most awesome parts of the game including any niche or highlighted novel mechanics. MAKE A DAMN GOOD GAME! We're talking polished mechanics and an asthetic that is pleasing in screenshots and videos. Having said all this, there is a strategy that you can take to get a decent amount of exposure. Unless your game looks particularly fun or marketable from the perspective of a let's play/review there's just no way you're getting in the door. The real issue here is that these channels get 100+ requests per week and let's face it, you're nobody. If you happen to be featured in a video on any of these channels your going to see tens of thousands to hundreds of thousands of impressions. Large Channels (100000+ subs) are the hail mary of exposure. With a medium sized channel, there is no guarantee they'll cover your game, and your exposure is moderate. You'll benefit from a moderate amount of views (at least hundreds), but you'll need more exposure than a couple medium channel spots for your game to really get buzz. The problem here is that these types of games don't come around often. If this perfect storm happens then their video of your game will get a huge amount of views and will gain them a ton of new subs. They are looking for games that other people don't know about in hopes that a) They are one of the early videos on it, and b) Your game continues to gain virility outside their channel. They are going to already be inundated with requests for gameplay videos, so the trick here is to appeal as an up and comer. ![]() ![]() Medium Channels (5000-50000 subs) are going to be a very good source for coverage. Sure you may find some up and coming star, but they are as rare as someone making the new Bastion or Flappy Bird. The problem here is that their video is going to have very limited mobility and virility, and the quality of the video and critique/gameplay will be questionable. They'll just be excited to get a free copy of a game and be talking to a developer (this is of course as long as your game is of nominal quality). There are really three categories of YouTubers based on their size.Ī small channel (Less than 1000 subs) is going to review everything and anything. Unfortunately here, it's a bit of a paradoxical one. Like anything, there is an incentive system involved. I used to be a YouTuber, but now I'm working on a game of my own.
0 Comments
Leave a Reply. |